As Korean travel, tourism and leisure (TT&L) industry has grown, inbound and outbound travel agencies develop their own tourism information system to attract more tourists. However, information provided by different travel agencies give rise to more confusion to the user of that information. The information is not only repetitive but also available only in a few number of languages. As a result, establishing consolidated standards of the tourism information became a critical issue especially to find accurate locations of attractions and to distinguish attractions from common place names. Not only Korean tourism industry, but also countries with similar environment have a high chance to encounter similar problem.
The growth of the number of individual tourists and the scale of the online travel agencies are directly related to each other. Travel agencies make raw data turned into helpful information and the information is heavily used in online reservation service and maps. Location service is the most frequently used to compare the prices, plan the tour schedule, and for the electronic kiosks and maps. Huge number of companies invest tremendous amount of resource in establishing their own location information, and it creates waste of resources in society as a whole.
There are many tourist attractions in Korea. Tourists experience difficulty finding some of those attractions when it is a common name for a place or called by a generic name. Due to the lack of standardized information system, it is even harder for travel agencies in overseas to collect accurate information. As a result, there is a high possibility of travel agencies having incorrect information or they have to provide substantially low quality information. This inefficiency and ineffectiveness could be improved significantly by establishing one standardized information system, Destination Travel Information (DTI).
In case of Korea, a name of a city "Myeong-dong" is used in multiple entities such as restaurants, coffee shops and lodging facilities. In addition, some of attractions are called generic forms. One of the most famous tourist attractions "Namdaemun" is commonly used to call both of "Namdaemun market" and "Namdaemun" itself and it might confuse tourists.
The growth of the travel and tourism industry is due to the advancements in a series of industry sectors linked with the common aim of serving the travel needs of tourists. Tourism infrastructure for e-commerce can be used in variety of business model. The latitude and longitude lines are used for pin-pointing the exact location. This geographic coordinate system could be utilized by providing the identification Point Of Interest (POI), Move and Storytelling.
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